Archive for the ‘Technical’ Category

Mash the Web, Chrome by Chrome

mashChrome

We’ve released a Lite version of MashLogic to the Chrome Extensions gallery. This extension automatically detects and adds links to Wikipedia topics, Music Performers, Places, and Book titles, placing useful, contextual information at your fingertips.

This version does not yet provide for user configuration (like MashLogic for Firefox & IE), but you still get high-quality links on every web page that inform, engage, and simplify web browsing.

We will soon offer the full spectrum of configuration options that give you control, and let you Take Back the Web!

2009-12-11 | MashLogic, Technical | Trackback | No Comments »

Shop, Discover, Save, Rejoice

Mashable describes a service called InvisibleHand, that helps you find competing prices as you shop online.

InvisibleHand works for specific sites, on single-product pages. This is useful, and provides immediacy.

MashLogic automatically detects brand-product phrases on any web page, and shows you competing prices from various sources including Yahoo!, eBay, Amazon, and TheFind (CSE). We offer discovery, everywhere.

The pictures tell the story.

MashLogic detects products on web pages (see the dotted blue links in the figure below)

bestbuy

Mouse-over a link to see comparison data in a callout

thefind

Type anything into the callouts to search for products

search

We detect other types of content (e.g. Amazon products for a music performer)

rs

2009-12-01 | MashLogic, Technical | Trackback | No Comments »

What’s behind Link #3?

It’s gratifying to see short URL factories adding filters to protect users.

As we’ve stated before, short URLs add a layer of opaque uncertainty to web navigation. Even normal URLs are translucent – as a leading URL authority once remarked:

The Web is like a Box of Chocolinks. You Never Know What You’re Gonna Get.

One of our most popular mashes is Link Information, which brings much-needed transparency to links (short or otherwise) so you can Look before you Click. When you mouse over hyperlinks, MashLogic does a few things.

  • We scout ahead to the link destination and bring you back it’s true URL and page title.

  • If the site/page has been tagged as unsafe, we warn you.

Link leading to malware

  • We check Alexa to determine if the site is slow or contains adult content.

Short URL linking to adult content

These are just some of the many wondrous ways in which MashLogic can enrich and ensave? saven? your browsing experience. Get it now!

2009-11-30 | MashLogic, Technical | Trackback | 1 Comment »

Tweet Back the Web!

We’ve just released our 1.0 product, with Twitter integration, an IE7 version, and a more polished UI. Here’s some coverage.

The press release is attached, so here’s a summary.

  • We now automatically add links to trending Twitter topics and Twitter profiles (@names) on web pages. You can explore these topics or user profiles and Tweet without leaving the page you’re reading. We call this Real-Time Discovery.
  • In response to demand from users and partners, we’re also pleased to announce MashLogic for IE7, bringing our innovative personalization technology to the world’s most popular web browser.
  • The UI has been updated to a more laid-back and readable style. One key new feature is that you can now run your own searches within the callouts. All the less reason to visit a search engine.

We’re also pleased to announce our first round of angel funding from some cool people — Angels Bless MashLogic.

We hope you enjoy our product and find it useful. Time to get mashin‘…

2009-06-01 | Business, MashLogic, Technical | Trackback | 2 Comments »

RSS Indigestion? MashFeeds bring relief!

To break your RSS Reader habit and browse the web with relevant links from every page to your favorite feeds, read on.

Read about MashLogic for Firefox. Install from Mozilla or directly from MashLogic.

  • Export your existing RSS Subscription list to OPML. From Google Reader
    • Click Manage Subscriptions
    • Open the Import/Export tab
    • Click on Export your subscriptions as an OPML file. This will download the file to your desktop.
  • Import your feeds into a MashFeed.
    • Create your MashFeed
    • Give it a name (e.g. Joe’s Subscriptions) and an optional description
    • Click Browse to find and upload the OPML file you just exported. If you publish content, you can select a specific icon to embed into your site. Through this your visitors can subscribe to your MashFeed.
    • Click generate mashfeed.
  • Subscribe to the MashFeed
    • Start by bookmarking the page. This is your private URL and you may return to modify the subscription list and any other settings.
    • If you wish to add the MashFeed to your site, copy and paste the HTML into your site (you can do this later by returning to this bookmarked page).
    • Click on the MashFeed icon beneath the HTML code and confirm your subscription. This will bring up the configuration panel — click Save and Done.

That’s all there is to it. We will index your feeds within the next 6 hours. From that point forward, you will see links from web pages to related articles from your favorite feeds.

2009-05-03 | MashLogic, Technical | Trackback | 2 Comments »