MashLogic’s mission to shift the control of hyperlinks to users is eloquently validated in Scott Karp’s article. Search engines are Link Hubs that direct users to relevant content, and therefore exercise control over content distribution. SEO tricks are used to game the system by promising unfair advantages to sites, leading to practices like link farms and internal links. All this dilutes the value of hyperlinks to users.
As we’ve asserted, our objective is to liberate the Humble Hyperlink from the clutches of search engines, publishers, and SEO practitioners. Take Back the Web!
