Mash Feeds are a powerful new way to syndicate RSS. If you want targeted traffic to your blog, you should check this out.
RSS is traditionally syndicated through an RSS reader. Mash Feeds let you syndicate RSS through the web browser, from every web page your subscribers visit. MashLogic adds links to relevant terms on web pages which point right back to your site.
It works like this.
- You add a Mash Feed to your blog (easy as pie, see below). It takes no more real estate than your RSS feed.
- Reader Joe subscribes to your Mash Feed.
- You write an article about e.g. how Barack Obama is using YouTube to discuss his Wall Street recovery plan.
- When the terms ‘Barack Obama’, ‘YouTube’, or ‘Wall Street’ appear on any web page, Joe will see a link back to your article from each term.
- Joe now has one-click access to your site, integrated into his browsing experience. He doesn’t have to fire up an RSS reader to read what you have to say.
- Your blog now reaches every related page on the web, bringing you targeted, motivated readership.
Add Mash Feeds with two simple steps.
- Enter the name for your Mash Feed and one or more RSS feed(s) here.
- Copy-and-paste the generated code into your website, ideally somewhere close to your RSS feed.
Here’s what it might look like (Mash Feeds are only visible to Firefox & Flock users):
As soon as you create your Mash Feed, we get to work. MashLogic automatically indexes your site(s) through the feed(s). Any time a term from your blog appears on a web page, we link it back to matching articles on your site.
When a MashLogic user clicks on the Mash Feed, he is instantly subscribed. Others are guided gently through the standard add-on installation process.
Mash Feeds free your content from the clutches of a dedicated RSS reader. Your content is free to move about the web. Unlike RSS readers, Mash Feeds are ubiquitous, contextual, give your visitors fine-grained control over content, and enhance discovery.
- Ubiquity: Mash Feeds appear on every web page; RSS is only visible through an RSS reader.
- Contextual & Seamless: Mash Feeds are seamlessly integrated into web browsing, with contextually relevant content accessible from any web page; Reading RSS feeds requires users to stop what they’re doing, start up an RSS reader, and plow sequentially through content.
- Finer-grained control: Mash Feeds provide users a fine filter at the level of topics and terms (tags, if you will). RSS provides a coarse filter, and RSS feeds are categorized by publisher preferences which may not match those of the reader.
- Enhanced discovery: As you browse with MashLogic, you can discover relevant content in unexpected places. RSS is deterministic. Visible content is restricted to the subscribed feed.
Here’s more about Mash Feeds.
