It’s taken us a few months and a season to deliver on the hazy promise made about a year ago. We went through numerous internal betas and in keeping with the Pareto Principle, spent most of 2008 tweaking, tuning, and polishing, the UI, features, and heuristics of our application.
We’re now ready to see if MashLogic can chart the tempestuous Ocean of Real Users!
Our home page states our mission. Hyperlinks define relationships on the web. With the advent of self-serving techniques like internal links, SEO, and link farms, content publishers have diluted the utility of hyperlinks. We intend to liberate the link from their clutches and let you take back the web! Some refer to this as Benevolent Hyperlinking, but we’re not quite ready to print up the T-Shirts.
Our Firefox extension scans web pages and adds links to interesting Things. You tell us the kinds of Things you care about (e.g. baseball players) and we’ll find them on a page and link them to authoritative sources (e.g. MLB). We’ll link conceptual Things to Wikipedia (and show you a summary definition in a little pop-up), people Things (you know what I mean) to their LinkedIn profiles, company Things to CrunchBase, let you stream music by Artist Things, and a whole lot more.
See the dotted blue links on this blog (on Firefox & Flock)? These were auto-generated by MashLogic. Our extension does this for every page you visit. Personalize, Engage, and Discover!
We are currently sending invitations to interested users. This helps us manage growth and get a handle on issues of scaling and performance under Real World conditions. Please sign up on our website for invitations. Comments are welcome.
[...] Congrats to Ranjit and team for launching a great product! It was well worth the wait and I can’t wait to see what other interesting and useful features they’ll build over time. [...]
How can a company enable end users to add their site for hyperlinking?
Congratulations! And Good luck!
So where do I report bugs? Here’s one for you: a market cap of 443.92M on Google finance is not the same as a market cap of 1456.4 feet.
@Vivek Puri: We link to companies and services that address the needs of our users.
Utility example: the name of a person links to LinkedIn.com
Commercial example: the name of a music artist links to Amazon.com
We select our link targets very carefully, with the needs and preferences of our users being paramount.
If you wish to follow up, please send e-mail to [bizdev at corp dot mashlogic dot com].
@SVP: thanks, DAD!
@Thomas: Thanks for the bug report … (blush). Let me assure you that Heads have Rolled and that your problem will be addressed in our next release.
The inside scoop is that we look for a preceding ‘$’ to determine if an expression denotes currency, and got fooled here.
[...] we’ve asserted, our objective is to liberate the Humble Hyperlink from the clutches of search engines, publishers, [...]